"Superbolt has been an essential part of our marketing strategy, and their team truly makes the process seamless for ours. They’re always available and ready to help. I trust Superbolt to the point where I am comfortable going on maternity leave!"
Step 1
We scaled Facebook & Instagram advertising.
Paid social advertising allowed us to target precisely the right audience while displaying the beauty and details of the product across static and dynamic placements.
Within the competitive context of the jewelry industry, our creative strategy relied on press quotes to stand out and add legitimacy to our ads. We also leveraged Aurate’s PR and influencer content for some of our campaigns to produce stunning visuals much appreciated by our target audience.
Step 2
We then deployed an iterative multi-channel media mix to scale the brand holistically.
Leveraging the insights we collected about where our audience is and what content resonates, we launched 5 new channels to provide additional growth levers and build a successful Media Mix (Criteo, FuelX, Quantcast, Adwords, Direct Mail).
Results
Online revenue grew up to 400% year over year.
In June 2019 (two years into our partnership), Aurate raised $13 Million in series A funding (source: TechCrunch).
